HTC has over the years built a reputation for itself in terms of
the sleek, premium designs of its phones. However, the company has continued to
struggle to grab a share of the highly competitive smartphone market. The
flagship HTC U12+ was an headline-grabbing model but that isn’t enough to
guarantee a successful outing. The company also launched the U12 Life to cater
to the mid-range segment. Although the performance has not been spectacular,
HTC has added some juice to the device with the addition of 6GB RAM+128GB
storage variant of the midrange device.
The HTC U12 Life
was only made available in 4GB RAM and 64GB storage version when it was first
launched at IFA 2018. The new variant is announced in partnership with Far
EasTone Telecommunications (FET). The launch is aiming to ramp up its
smartphone sales during the year-end shopping season and also to target the
mid-range market. The new 6GB RAM variant will go on sale for NT$ 11,900 (US$ 387). The price is no doubt,
interesting but that won’t guarantee the device sell so many units. At present,
the market competition continues to intensify and most OEMs have similar models
with attractive features and even prices.
HTC
U12 Life is equipped with a notch-less 6-inch LTPS LCD display with an FHD+
resolution of 2160 x 1080 pixels and 18:9 aspect ratio. The device is powered
by a Snapdragon 636 SoC. The device is preloaded with Android 8.1 Oreo that is
customized with the company’s Sense interface. The smartphone is also fueled by
3,600mAh battery. It comes with a 16MP+5MP dual camera setup at the rear and a
13MP selfie shooter. Other features such as dual-SIM support, 4G VoLTE, Wi-Fi
802.11ac, Bluetooth 5.0, USB-C, NFC, a rear-mounted fingerprint sensor and GPS
are also onboard the device.