Parent company TCL is shaking up its аlcatel brand.
It is changing the naming scheme and restructuring its portfolio to give
consumers better value for money. The company is also seeking out partnership
with online retailers around the world to increase availability of its phones.
The Idol name is retiring, to be replaced by the 1, 3 and 5 Series phones.
These will cost under US$ 100, US$ 200 and US$ 300 respectively. Each series will have
different devices, each with its own strength.
The company is updating its design language as well.
The new phones will feature 18:9 screens made by TCL itself (which also has a
fast-growing TV brand). You can also look forward to fingerprint readers across
the board and face unlock support.
Even the lower series will get the high-end
treatment. The 3 Series, for example, will offer dual cameras while the 1
Series will feature unibody designs with premium materials. TCL will fully
unveil the new devices at the MWC, this was just a taste.
Meanwhile, Flipkart became the exclusive seller of
“larger screen” alcatel phones in India. The online retailer already offers
alcatel tablets and is quick to point out that the alcatel A3 10” has been its
best-selling tablet in the last 3 months. alcatel tablets currently hold around
15% of the market in India.
TCL is planning an expansion in the US as well. It
is working with Amazon (and other retailers) to increase sales of unlocked
smartphones.
