The iPhone 12 palette is getting a new hue – purple. It will be available for the iPhone 12 and iPhone 12 mini, which were always more colorful than their Pro counterparts. Pre-orders for the new color start this Friday, the first units will be available on April 30. Apple took pains to match the color of the aluminum frame to that of the back glass panel.
And all that care and attention to color
perfection can’t be thrown away by using the wrong case, oh no. Apple is also
launching a new MagSafe Leather Case and a new Leather Sleeve in Deep Violet. There
are new silicone cases too, available in Capri Blue, Pistachio, Cantaloupe and
Amethyst. And a new Leather Wallet with a color dubbed Arizona. All these
accessories will be available later today.
The iPhone 12 is the most popular
smartphone in the world, says Greg Joswiak, Apple’s SVP of Worldwide Marketing.
And with purple, the 12 and 12 mini are now available in five different colors.
