IKEA, the furnishing based company, has recently made an online announcement that it would be launching a new ROG (Republic of Gaming) branded series of product in China, earlier today (28th January 2021).
The news arrives after both brands
collaborated in the past, with Asus’ ROG gaming brand announcing about 30 kings
of affordable furniture accessories back last year. Now, it seems like the
Swedish brand is partnering with the Republic of Gaming again to launch a new
lineup of products. These new products will also be centered around gaming and
will be accessories within the same cateogry, which is being developed in
IKEA’s product development center in Shanghai, China.
In a recent design seminar, IKEA announced
that it is targeting both gaming enthusiasts as well as professional esports
athletes with its new gaming furniture. Notably, this is not the first time a
furniture based brand has partnered with a gaming related company, as last
year, Logitech had worked with Herman Miller to develop a gaming chair, which
was popular with various online gaming personalities and streamers alike.
While IKEA is usually known for its simple
themed minimalistic aesthetic, the design philosophy for its gaming lineup of
products will likely be different. As per the company’s official statements, it
is aiming to bring gaming related products that will better suit one’s house
and would go seamlessly with the surroundings as well. Unfortunately, that is
all the information we have to go on, for now, so stay tuned as we will be
providing more updates when additional information is available.
