Samsung held a product launch conference
earlier this week. In this event, the South Korean tech giant launched its 2020
flagship QLED 8K TV. It carries the model number Q950TS and is the top of the
line premium TV among its entire lineup. The TV is currently available for
pre-orders and will launch on 1st June 2020.
The Samsung QLED 8K TV Q950TS arrives with
various image enhancing technologies. It is equipped with a high end display
technology called Full Array Elite built on a black panel and features a wide
color gamut color rendering technology. The display houses up to 33 million
pixels thanks to the UHD panel and arrives with a new generation of Samsung
Quantum Dot 8K AI processor.
This processor is an upgraded version of
the AI Upscaling technology, which enabled content to be converted to higher
resolutions like 8K. The Samsung QLED 8K TV Q950TS also sports an artificial
neural network and has a deep learning based algorithm with adaptive picture
technology. The latter enables the TV to automatically adjust light and color
temperature according to the ambient light.
For audio, the 8K QLED Q950TS houses two
speakers on either side. These speakers are further divided into an audio
system with 6 sub speakers. Interestingly, Samsung has equipped the TV with
OTS+ technology or Object Tracking Sound along with an Active Voice Amplifier
(AVA). The TV uses an AI software that lets it track audio and video for the
OTS+ technology to enhance the listening experience through the 5.1 surround
sound channel.
One of its highlighting aspects is
undoubtedly the display. Samsung is known for making top end screens and the
Q950TS features a near complete screen to body ratio of 99 percent. In other
words, there are negligible bezels that offer a full front display body. The 8K
QLED TV is priced at 49,999 Yuan (US$ 7,063) for the 65 inch
model, while the 75 inch and 85 inch version is priced at 69,999 and 99,999
Yuan respectively (US$ 9,848 and 14,068).
