Samsung Sero TV

Samsung continues to maintain its lead in innovation in the smart TV industry with topnotch products in the face of stiff competition from the likes of LG. We won’t forget so quickly products like The Frame and other modular and innovative TV products. The company has now announced a new smartTV dubbed the Sero. Samsung’s the Sero is a 43-inch TV designed with Millennials in mind. The TV is designed in such a way as to be used in the vertical orientation as well as horizontally. This is perhaps to leverage on our addiction to smartphones.

Samsung acknowledged that most of the contents used on mobile phones are design to work well in the vertical screen orientation. Thu, the TV aims to encourage young people to project more of their mobile apps and other stuff onto the TV. However, if you wish to explore the 43-inch screen size for say gaming or watching a movie, you can as well change the TV to the horizontal direction. 

The Sero comes with 4.1-channel, 60W speakers along with an integrated navy stand and a minimalist rear design. Samsung expects the TV will function both as a music streaming hub and a handsome piece of furniture. The TV can serve as a phone enlarger or huge digital photo frame or music visualizer when not being used as a conventional TV. The smartTV gets even smarter with the integration of Samsung’s Bixby voice assistant.

The Sero is expected to go on sale in Samsung’s home country of South Korea at the end of May for 1.89m KRW (US$ 1,600). Samsung isn’t sure if the TV will perform well, so it is still labelled as a concept. As such, a global rollout might not be in the pipeline anytime soon.