Smartphone makers often adopt a similar strategy
when it comes to product cycles - they launch a smartphone generating a lot of
buzz in the beginning, but after a while, everyone starts losing interest in
the device over the months. So to create a new hype, OEMs announce a new color
version of their smartphone in hopes of making it in the news.
It's exactly the case with the ZTE nubia Red Magic -
a gaming smartphone announced in April this year is currently up for pre-order
offering a cool new color called "Flame Red" and it sells only with
8GB of RAM and 128GB of storage. Of course, this means that the asking price is
a bit higher - CNY 2,999 (US$ 440).
Shipments are expected to begin tomorrow and the
device can be found on nubia's official website and on JD.com.
