Myntra today has debuted into the wearable segment
and has built the software platform that will power its wearable devices as
well as the ones developed by the third-party device makers. The platform is
called ‘Myntra Wearable Platform’, and is developed by the company’s innovation
labs unit. This platform allows wearable devices to discover and communicate
with each other.
The move comes two months after Myntra acquired
Bengaluru-based smart wearables startup Witworks. Myntra is also looking in
tie-ups with traditional players with less or no tech expertise. The company
has also launched the first Wearable product; Blink Go; it is compatible with
Android 5.1 and iOS 10 and above and connects to a smartphone via Bluetooth
4.0+ with BLE. It is also water-resistant.
The fitness band comes with a colored display, a
heart rate sensor, and designer straps. It is capable of showing caller ID,
WhatsApp, Message, Mail notifications. It also features Sessions mode, custom
alarms, timer, Find my phone and Sedentary reminders. It will also have an
activity tracker that enables users to keep track of their step count,
distance, calories and sleep and a leaderboard. It comes with 100mAh battery
that is capable of lasting 3-5 days.
Though Myntra has roped in a global partner for
manufacturing of the product, it didn’t disclose the particulars. The Mytra
Blink Go fitness tracker is priced at an introductory pricing of Rs. 1,679 and
is available on Myntra.com.
