Asus Zenfone 3 (Malaysia)
Asus has just launched the Zenfone 3
range of smartphones in Malaysia. Announced two months ago, the Zenfone 3 is
only now starting to become available, with a couple of models first listed in
Thailand the other day.
Back to Malaysia though, where the
company held its Zenvolution event today. The press was reminded again of the
phones' features and specs, but since those have been official for a while now,
it's the pricing that's perhaps more important.
The top-specced Zenfone 3 Deluxe, the
first smartphone with the updated Snapdragon 821 chipset, which also has 6 GB of
RAM and 256 GB of built-in UFS 2.0 storage will retail for MYR 3,299 (US$ 820).
Yes, it's pricey, but look at those numbers! The more reasonable version with
the regular Snapdragon 820 and 'just' 64 GB of storage (but still 6 GB of RAM)
will be priced at MYR 2,599 (US$ 645).
That's the same you'll need to pay for
the Zenfone 3 Ultra 6.8-inch phablet in its
4 GB/64 GB flavor and with a Snapdragon 652 inside. The Zenfone 3 Laser is priced
at MYR 999 (US$ 250) and the Zenfone 3 Max, whose claim to fame is its 4,100 mAh
battery, will be the most affordable of the bunch with a price tag of MYR 799
(US$ 200).
Then there are the vanilla Zenfone 3's.
The 5.2-inch ZE520KL with a 4GB of RAM and 64 GB of storage is priced at MYR
1,499 (US$ 370), while the larger 5.5-inch ZE552KL is MYR 200 on top of that for
the same specs.
Next in line, we have the Indian launch
on August 17, and hopefully more regions to follow.