Polaroid Cube Shock-Proof Action Camera


Polaroid, a company best known for its instant cameras, has just launched the Polaroid Cube action camera and Zip portable printer in India. The Polaroid Cube is priced at Rs. 9,990 while the Zip printer is priced at Rs. 12,350. The company also launching more products like the Polaroid Cube+, come December.

The Polaroid Cube is a mini, action camera similar to famous GoPro range of cameras. It measures 35 mm across all dimensions and weighs 9 grams. The Cube features a 6-megapixel sensor capable of full-HD (1080x1920 pixels) video recording and a 124-degree wide-angle lens. The camera also supports microSD cards up to 32 GB. The built-in battery lets you record up to 90-minutes of footage and will be available in different colours like Black, Blue, and Red. The Cube also boasts of a magnetic base, making it easy to stick onto any metal surface. It's also weather-proof and shock-proof, making it ideal for outdoor activities. The Cube+, which will launch in December, will come with Wi-Fi so you can control it through a smartphone app.

The Polaroid Zip printer is similar to LG's Pocket Photo Printer and lets you instantly print images taken from your smartphone. The printer features NFC which lets you quickly pair it with your smartphone and uses the special Zink paper to print your images without the need for ink cartridges. The printer can produce a 2x3-inch photo on-the-go. The Zip printer measures 119 x 73.6 x 22.8 mm, weighs 187 grams, and will be available in Black, White, Blue and Red. The printer also features a built-in 500 mAh battery which can print 25 sheets per charge.

Polaroid hopes to capitalise on this momentum with its debut with the Cube camera and provide a more competitive solution to something like the GoPro range of action cameras.