boAt has partnered with Marvel Entertainment for the movie Deadpool & Wolverine. As a part of it, the company has launched the exclusive Airdopes Alpha Deadpool Edition and initiated a “Go Crazy” marketing campaign promoting the movie and TWS. The boAt Airdopes Alpha was released earlier this month. It is an open-fit earbud with features like 13mm drivers, boAt Signature Sound technology, 50ms low-latency mode, up to 35 hours of playtime, and fast charging. For the new Deadpool Edition, boAt has designed a special case with red and black colors, embodying the “Deadpool” logo and symbol.
Additionally, the “Go Crazy” marketing
campaign features three entertaining videos starring prominent personalities:
Indian actor and producer Tusshar Kapoor, Tajikistani playback singer, boxer,
and social media influencer Abdu Rozik, and Indian actor and producer Mukesh
Rishi, renowned as Bulla.
Each brings their unique style to unveil
the Airdopes Alpha edition and emulate Deadpool’s irreverent spirit. These
videos break the fourth wall, injecting humor and a hint of madness into the
narrative. The campaign’s contextual posters have been placed along select
Metro Lines of the DMRC metro. These posters, infused with Deadpool’s
distinctive quirkiness, promote the new TWS.
The boAt Airdopes Alpha Deadpool Edition
is exclusively available on Flipkart and the boAt website at a special price of
Rs. 999.
