Sony India has announced the launch of its BRAVIA 3 series televisions in India, following the launch of the BRAVIA 7 series earlier this month. The BRAVIA 3 series is available in sizes from 108 cm (43 inches) to 215 cm (85 inches). The series features a sleek design with a slim stand, a smart remote with six hot keys, and an Eco Remote made from about 80% recycled plastic, along with an Eco Dashboard for energy efficiency and reduced plastic use.
It features the 4K HDR Processor X1, which
uses advanced algorithms to upscale non-4K content to near-4K resolution with
4K X-Reality PRO. The TVs include TRILUMINOS Pro for enhanced color accuracy,
Dynamic Contrast Enhancer for better contrast, Object-Based HDR Remaster for
lifelike images, and Super Bit Mapping to minimize color banding.
The TRILUMINOS Pro display offers vibrant
colors and natural hues, while Motionflow XR ensures smooth motion by
increasing image display rates and reducing blur. The BRAVIA 3 series supports
Dolby Atmos for immersive sound and Dolby Vision for enhanced visuals with
striking highlights and deeper darks. It features X-Balanced Speakers with Dual
Bass Reflex for high-quality audio without compromising the TV’s slim design.
The series provides access to over 400,000 movies and TV episodes, 10,000 apps
and games, and includes a user-friendly interface with “Tab Structure” and
“Personalization” options.
The Google Kids’ Profile offers
child-friendly controls, and Google Assistant Hands-Free Voice Search allows
voice control without a remote. It also includes SONY PICTURES CORE for movie
streaming, Pure Stream for HDR content at up to 80 Mbps, and comes with movie
credits for up to 5 movies and 12 months of access to up to 100 curated movies.
The BRAVIA 3 series supports HDMI 2.1 for smooth gaming with features like
Dolby Vision, Auto HDR Tone Mapping, and Auto Low Latency Mode (ALLM). The Game
Menu offers easy access to settings and features like Crosshair and Black Equalizer.
The TVs also include Ambient Optimization,
Light Sensor, and Acoustic Auto Calibration for optimal picture and sound
quality based on the environment. XR Protection PRO ensures durability with
dust, surge, and humidity resistance.
Quick Specifications: Sony BRAVIA 3 Series
- Design: Flush Surface Design, Slim Wedged Stand
- Size: 43″, 50″, 55″, 65″, 75″, and 85″
- Display: 4K (3840 x 2160), 50Hz, Frame Dimming, Direct LED, Light Sensor
- HDR: HDR10, HLG, Dolby Vision
- Display Features: Dynamic Contrast Enhancer, TRILUMINOS PRO, Live
- Colour Technology, 4K X-Reality PRO, Motionflow XR 200 (Native 50 Hz)
- Picture Modes: Vivid, Standard, Cinema, Game, Graphics, Photo, Professional, Dolby Vision (Vivid/Bright/Dark/Game)
- Processor: 4K HDR Processor X1
- Audio: 10W + 10W; Bass Reflex Speaker, X-Balanced Speaker, Full Range (Bass Reflex) x 2, Dolby Audio, Dolby Atmos
- Connectivity: Bluetooth v5.3, HID, HOGP, SPP; Dual Band Wi-Fi (802.11a/b/g/n/ac/ax)
- I/O Ports: 1 x Ethernet, IF In, RF In, Digital Audio Out; 4 x HDMI, 2 x USB, BRAVIA SYNC
- Operating System: Android TV
- Smart TV: Google TV
- Storage: 16GB
- Other Features: Eco Dashboard, Voice Search, Chromecast Built-In, Apple AirPlay, Apple HomeKit
- PlayStation 5 Features: Auto HDR Tone Mapping, Auto Genre Picture Mode, Auto Low Latency Mode
- Accessibility: Audio Description, Closed Captioning, Text Magnification, Talkback, Switch Access, and More
- Color: Black
Pricing and Availability
- 55″ K-55S30: Rs. 93,990
- 65″ K-65S30: Rs. 1,21,990
Prices for the 43″, 50″, 75″, and 85″
models will be announced later. The BRAVIA 3 series will be available at Sony
Centers, major electronic stores, and e-commerce portals in India.
