Huawei quietly unveiled its Pura 70 series smartphones across international markets, opening a new chapter for its flagship lineup. The series includes the Pura 70, Pura 70 Pro, and Pura 70 Ultra with new camera systems, updated aesthetics, and obviously a new name. Notably absent from the lineup is the Pura 70 Pro+, which will remain exclusive to the Chinese market.
All three Pura 70 models feature the new
Kirin 9010 chipset, manufactured on the 7nm process by SMIC. While Huawei has
not officially confirmed any specifics regarding the chipset's capabilities, it
is expected to offer improved CPU performance and enhanced AI features.
The Pura 70 series is already available in
China, and their specs sheets are already well-known. Their standout feature
remains the rear camera setup, housed within a distinctive triangular island. The
Huawei Pura 70 features a 50 MP main camera with a variable aperture of f/1.4 –
f/4.0, a 12 MP periscope telephoto lens offering 5x optical zoom, and a 13 MP
ultra-wide camera. The Pura 70 Pro retains the 50 MP main camera but upgrades
the telephoto lens to a 48 MP sensor offering 3.5x optical zoom. Additionally,
the ultra-wide camera features a 12.5 MP sensor.
The star of the lineup, the Huawei Pura 70
Ultra, boasts a 1” sensor and a retractable lens. The pop-up mechanism allows
the sensor to capture as much light as possible without compromising the
device's slim profile. The variable aperture ranges from f/1.6 to f/4.0,
offering exceptional low-light performance.
The telephoto camera maintains its 3.5x
optical zoom but now features a 50 MP sensor with an f/2.1 aperture and
theoretically endless autofocus. The ultra-wide camera boasts a 40 MP sensor. All
three smartphones feature a single 13 MP selfie camera, as Huawei believes the
Pura series users do not require additional cameras and sensors for facial
recognition.
While Huawei launched the Pura 70 series
with Harmony OS 4.2 in China, the global version ships with EMUI 14.2. The
devices boast several smart features, including AI Gesture Control, powered by
generative AI technology. Notably, the international versions of these
smartphones will not support Beidou Satellite Calling and Messaging, a feature
exclusive to the Chinese market.
The Huawei Pura 70 is available with 12 GB
RAM and 256 GB storage in White or Black colors for € 999. The Pura 70 Pro
offers the same color options with twice the storage for € 1,199. The Pura 70
Ultra is available in three colors, each featuring a faux leather back: Green,
Black, and Brown. It comes with 16 GB RAM and 512 GB storage, priced at € 1,499.
Pre-orders for all three models are
already available in select European countries, with regular sales scheduled to
begin on May 22.
