Casio has unveiled new G-SHOCK watches in collaboration with K-POP group ITZY, aimed at fans worldwide. Available in beige pink, white, and translucent black, these watches feature ITZY’s logo and multicolor accents inspired by the group’s official ring lights.
As ITZY’s first official partnership with
G-SHOCK, this release highlights the group’s global appeal since its 2019
debut, particularly among young women in Asia. The watches are designed with a
compact, octagonal bezel, fitting the group’s image and making fashion
coordination easy for fans.
In addition to their stylish appearance,
these watches are eco-friendly, made with bio-based resin materials. Special
packaging includes ITZY’s printed signatures, making the watches collectible
items for fans. These watches are equipped with essential features for the
modern user. They offer world time functionality covering 31 time zones, a
1/100-second stopwatch for precise timing, a countdown timer, and five daily
alarms for personal management. Enhanced with a double LED light for clear
visibility in low light, these watches also boast a full auto-calendar set
until 2099, a mute function for quiet environments, and a hand shift feature
that ensures the digital display is always visible.
The watch will be released in multiple
regions across Asia, starting with Japan on March 8, with a price tag of 19,800
yen (US$ 132).
