Samsung has used the color purple for multiple Galaxy S generations – the Orchid Gray Galaxy S8 and the Lilac Purple Galaxy S9, for example. Now the Galaxy S22 (just the little one) is getting the purple treatment with a new hue dubbed “Bora Purple”.
“Bora” is the Korean word for “purple”, so the
color is named “purple purple”. But let’s not focus on that and instead have a
closer look. The glass has a matte finish, while the glossy aluminum frame is
painted a matching color. This sets it apart from the Violet color, which was
one of the original Samsung.com exclusive colors (that one has a gold frame and
camera bump). It’s closer to the Pink Gold, which also matches the hue of the
glass and the frame
The Samsung Galaxy S22 in Bora Purple will
become available on August 10, the same day that the Galaxy Z Flip4 and Z Fold4
are getting announced. The new colorway will be available through Samsung.com
and select retailers. In will carry the same price tag as the other colors,
i.e. € 850 in Europe and US$ 800 in the US.
