Sony today launched the new BRAVIA XR Full Array LED X90K series TVs, powered by the Next Gen Cognitive Processor XR. Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster promise supreme realism with deep blacks and intense brightness with wider colour gamut. The BRAVIA X90K series has multiple zones of LEDs that light up independently, allowing to adjust and create contrast by making light areas lighter and dark areas darker with greater depth, textures.
With the latest XR 4K Upscaling and XR
Motion Clarity technology, it offers 4K action that stays smooth, bright and
clear with no blur. It has HDMI 2.1 compatibility, including 4K 120fps,
Variable Refresh Rate (VRR) Auto Low Latency Mode (ALLM) and e-ARC. It also has
Dolby Vision, Dolby Atmos and IMAX Enhanced.
BRAVIA CORE offers the largest collection
of IMAX enhanced movies with the highest quality Pure Stream 80mbps on BRAVIA
XR TVs. There is XR sound positioning with Acoustic Multi Audio and XR Surround
with 3D surround upscaling. Supreme pictures and sound in every environment
with Ambient optimization, Light sensor and Acoustic auto calibration
technology.
It has Google TV user interface with
handsfree voice search, Apple AirPlay 2 and HomeKit. Sony said that the Next
Gen Cognitive Processor XR thinks like a human brain, providing a revolutionary
experience that completely immerses viewers in their favourite content.
