Japanese camera manufacturer Fujifilm has launched its latest offerings, the Instax Mini instant camera, together with the Instax Mini Contact Sheet, as it seeks to rekindle its glory days of old. With these new products, Fujifilm hopes to recreate the classic nature and feel of its first-generation cameras.
The Instax Mini 40 camera is an instant
camera with a timeless design bound to reignite the feel of its earlier
masterpieces before the advent of digital cameras. According to Fujifilm’s
North America executive, Manny Almeida, it is a portable device that can fit on
the palm and appeal to instant photo enthusiasts.
The Instax Mini 40 camera design reveals a
high-quality texture finishing, with the camera’s body accentuated silver
touches to produce an overall exquisite design. The Instax 40 Mini includes an
automatic exposure feature that modulates the level of ambient light when the
camera shutter is active.
Unlike many other cameras, the Instax Mini
40 can be easily used by a new user without extensive training, as they can
produce high-quality photos with minimal assistance. The device also has a
Selfie Mode that can be activated to provide fine shots of the user. There are
several other exciting features present in the latest instant mini camera from
Fujifilm.
Fujifilm has also launched the Instax Mini
Contact Sheet Instant film, which combines with the Instax Mini 40 camera, and
is a strong reflection of the classic film photography which Fujifilm, Kodak,
and several other manufacturers had carved a niche. The goal of Fujifilm was to
deliver a product that would be reminiscent of instant photographs that held
away in the analog era. The Instax Mini Contact Sheet Instant film is only
available in a single pack of 10 exposures. The Instax Mini 40 camera adopts a
recommended retail price of US$ 99.99 while the Instax Mini Contact Sheet instant
film will retail for US$ 14.99 per pack. Both products will be available at the
end of April 2021.
