Xiaomi launched the Redmi Note 10 series earlier this month. The lineup includes five devices, namely Redmi Note 10, Redmi Note 10 Pro, Redmi Note 10 Pro Max, Redmi Note 10S, and Redmi Note 10 5G. The company has now confirmed to release two of these phones and two smart TVs in South Korea.
The South Korean division of Xiaomi has
announced the launch of the Redmi Note 10 series and Mi TV 4S series in the
country. Although the company has revealed the price of all these products, it
has only finalized the release (sale) date of the smartphones.
According to a report by Yonhap News
Agency, the Redmi Note 10 and the Redmi Note 10 Pro (Max) will retail for
218,000 won (US$ 193) and 319,000 won (US$ 282) respectively in South Korea. The
former will hit the shelves on March 30 while the latter will be available from
April 9. Analysts predict that Xiaomi will introduce more sub-US$ 400 handsets in
Korea to gain market share from LG, which is expected to shutter its smartphone
business. As per Counterpoint Research, LG was the country’s third-largest
smartphone brand with a 13% market share in 2020.
Above all, phones priced US$ 400 or below
accounted for 41% of the entire South Korean smartphone market in 2020. Hence,
industry observers say that Xiaomi will target customers in this price segment
with high spec’d mid-range devices. Apart from the Redmi Note 10 series
handsets, Xiaomi will be also releasing Mi TV 4S 55” and Mi TV 4S 65” in the
country. These smart televisions are priced at 649,000 won (US$ 573) and 849,000
won (US$ 750) respectively. Going by their listings on Mi.com Korea, the 55-inch
model is the same as the one sold in Europe with the identical name, whereas
the 65-inch variant is known as Mi TV 4X 65” in Europe.
