Tencent Games was granted the exclusive right to launch the Nintendo Switch gaming console in China. Thus, the Switch was launched in China in December 2019 despite already being a popular console outside China.
Tencent has now launched a limited edition
model of the Nintendo Switch for the Chinese market. The limited-edition is
themed after Super Mario. The new edition comes exactly one year after the
original Switch was launched in the Asian country. Available records show that
the firm has sold up to 1 million units of the handheld gaming console.
The Nintendo Switch Super Mario Limited
Edition will not be China-exclusive but will be sold in other regions. The
version is presently on sale on the official WeChat store as well as Nintendo
Switch’s official flagship stores on JD.com and Tmall as well as other official
authorized channels. Interestingly, the customized edition retains the same
price tag as the original Switch. It is priced at 2099 yuan (US$ 325). Outside
China, it is available on Best Buy and Target for UA$ 300.
The Nintendo Switch Limited Edition is
themed after the legendary Super Mario game. It is specially designed with
Mario’s theme colors of red and blue. Nintendo also bundles a carrying case and
a screen protector.
The main body of the Switch itself adopts
a different color for the first time. It comes in red just like the other
accessories. Not only that, in addition to the main unit, the base, joystick,
Joy-Con wristband, and Joy-Con grip of the suit are all designed with Mario’s
theme colors of red and blue, which are very recognizable. The carrying case
also adopts the red and blue theme color with the zipper coming in blue while
the case is red.