Sony sold its VAIO PC division back in 2014. Now the VAIO brand is coming back with the launch of new laptops on January 15th in partnership with Flipkart and Hong Kong-based Nexstgo Company Limited that already sells its laptops in the country.
Nexstgo signed a license agreement with
Japan-based VAIO Corporation that includes manufacturing, sales and marketing
as well as servicing of VAIO laptops under the VAIO trademark in Hong Kong,
Macau, Malaysia, Singapore, Taiwan, Middle East markets and India.
VAIO says that it intends to re-secure its
rapport as the pioneer of tech-savvy laptops. It will launch extensive range of
sleek and portable laptops equipped with top-of-the-shelf features that make
for high-performance capability. It will face a tough competition from HP,
Dell, Asus, Lenovo as well as new entrants in the laptop market such as HONOR
and Xiaomi. Flipkart recently launched the Nokia PureBook X14 laptop.
