Earlier this year during CES 2020, Samsung introduced a rather interesting take on the TV design, showcasing a very unique TV that could rotate to display both horizontally and vertically. The TV, called The Sero, is Samsung’s vision for a future where vertical content, primarily smartphone content can be viewed on TVs without the annoying black columns, and now they have launched The Sero in India.
The Sero comes with a All-in-one Stand on
which the 43-inch QLED display is supported for both its vertical and
horizontal orientations. In the horizontal orientation, the Sero behaves like a
regular Samsung Smart TV, perfect for movies and shows. With a tap on the
bezel, the TV will change its orientation to vertical, optimizing it for mobile
content like apps and social media.
The TV viewing experience is further
enhanced with 4.1ch 60W front firing speakers and the embedded base-enhancing
woofers for a great sound experience too. Other features for the TV include
Ambient Mode+, Portrait Mode, an Always On Display mode, Active Voice Amplifier
(AVA), and more.
Samsung The Sero comes in a Navy Blue
colour and will be available exclusively in Reliance Digital stores for a price
of Rs. 1,24,990.