Samsung has launched The Frame 2020 and 10
new Smart TV models in India. The Frame comes with 50-inch, 55-inch and 65-inch
models. The 4K UHD TVs come in four sizes 43-inch, 50-inch, 55-inch and
65-inch. The new FHD and HD Ready Smart TV range will be available in 43-inch
and 32-inch respectively.
The Frame 2020 has QLED technology that
enables beautiful colors, exceptional contrasts and impeccable details with
100% color volume. When it is not being used as a TV, it moves into Art Mode,
turns into a picture frame that can display over 1,200 digital art from around
the world, and transform everyday living space into an art gallery. Just like
how a framed picture looks different depending on the time of day, The Frame
adjusts the screen brightness based on the ambient light in the room, using its
in-built motion and brightness sensors.
The 4K UHD TVs feature segment-first
thee-side Boundless Design and a 4K Processor. The new edition of Frame as well
as the advanced online Smart TVs are designed for young millennials and
consumers of online content. They come with Auto Hotspot technology, USB 3.0
and support voice assistants such as Google Assistant and Amazon Alexa in
addition to Samsung’s native Bixby. That’s not all, these Smart TVs are loaded
with features such as Game Enhancer for smooth lag free gaming, Content Guide
for curated content, Personal Computer Mode, Home Cloud and Music Player, among
others.
On the productivity front, based on recent
consumer insights, Samsung has added free subscription to Office 365, along
with 5 GB of cloud storage space. These TVs come with the unique Personal
Computer mode allowing users to transform their TV into a full-fledged PC. With
this, users can choose to work from the cloud, mirror their laptop wirelessly
without internet for big screen convenience or remotely access their office
computer. The TVs are secured by multi-layered Knox and provide seamless access
to Office 365 services over the cloud.
The Frame 2020 and the 10 new Smart TV
models will also provide native support for a wide range of OTT platforms such
as ZEE5, SonyLIV, Amazon Prime, Netflix, Voot, Voot Kids, Jio Cinema and
Hotstar. Consumers purchasing Samsung’s new Smart TVs will get access to
content with attractive offers worth INR 1095. They can avail up to 50%
discount on subscriptions of OTT platforms such as ZEE5 & Eros Now.
Moreover, consumers can get free subscription for music streaming apps such as
Gaana Plus for one-year and Apple Music for 3 months. Consumers purchasing The
Frame 2020, in addition, will be offered a free three-month subscription to the
Samsung Art Store worth Rs 897, housing curated artworks from around the world.
The Frame 2020 will be available in three
sizes — 50-inch, 55-inch and 65-inch models priced at Rs. 74,990, Rs. 84,990
and Rs. 139,990, respectively. The Frame 2020 will come with 10-year no screen
burn-in warranty, and one-year comprehensive warranty and one-year additional
warranty on the panel. It will be available on Flipkart and Samsung’s official
online store Samsung Shop from June 19th. Among the new range of online Smart
TVs, Samsung’s 4K UHD Smart TV models will range from INR 36,990 for the
43-inch version to Rs. 89,990 for the 65-inch version, while FHD and HD Ready
Smart TV models will start from Rs. 14,490 for the 32-inch model and go up to
Rs. 31,990 for the 43-inch model. The
new range of TVs will come with one-year comprehensive warranty and one-year
additional warranty on the panel. These will be available under the ‘Get More
from TV’ campaign on Flipkart and the ‘Wondertainment’ campaign on Amazon.
Early bird consumers doing pre-paid
transactions in the first 48 hours of the sale on Flipkart for The Frame and
online Smart TVs, using their credit cards and debit cards will get an
additional instant cashback of up to Rs. 1,500. Amazon consumers will get
instant cashback up to Rs. 1,000 on pre-paid transactions through their SBI
credit cards. Consumers can also avail exciting no-cost EMI options, with EMI
starting INR 3,125 for 24 months for The Frame 2020, and INR 805 for 18 months
for the new range of online Smart TVs.
