Hisense held a product launch event today
where it officially unveiled the Hisense ULED U7 TV. The new smart TV supports
120Hz refresh rate, 100-level full array dynamic backlighting, AI+MEMC motion
compensation technology and more.
The Hisense U7 boasts of a 130% BT.709
high color gamut, and △E can be within 1.14.
Hisense U7 has a 100-level full-array dynamic backlight and is equipped with an
AI light control chip. With AI, the display maintains the highest brightness.
The maximum contrast can reach 8900 to 1. The Hisense U7 also supports 120Hz
screen refresh rate and incorporates VRR variable refresh rate technology,
which can ensure the stability of the screen when displaying frames with large
frame rate changes.
Hisense U7 supports MEMC dynamic
compensation technology. The company claims that the AI+MEMC algorithm can be
used to directionally and accurately compensate for moving objects, while
protecting fixed scenes, improving fluency and reducing screen loss.
In terms of the hardware, Hisense U7 ULED
TV is equipped with a Quad-core Cortex-A73 top-architecture CPU paired with 3G
RAM and there is 128G storage onboard. The smart Tv also comes with an
independent NPU can provide up to 1TB of computing power. According to the
official, the CPU+GPU dual-mode game accelerator can make the average input
delay in the game mode less than 20ms, making player operation handier. At the
same time, Hisense partners with Tencent’s START cloud games and Tianyi cloud
gaming platforms to provide ultra-cloudy game contents which can be opened with
downloading. In addition, the average decoding delay of the smart TV is said to
be less than or equal to 8ms.
For audio output, the Hisense U7 smart TV
is equipped with a 6-channel full-range sound system, with three-way sound
design. At the software level, the AI Focus audio lossless repair technology
helps to reproduce the surging sound waves. Hisense Teana engine acoustic
design + DTS virtual X surround sound effect all enhances the audio output.
Hisense U7 also supports Care +
comfortable vision The smart TV is said to utilise an exclusive patented technology
with 960Hz multi-segment synchronous backlight scanning, no residual vision,
and zero picture freeze. For children, the U7 also features an independently
developed a visual protection system. It recognizes the viewing distance and
posture through AI, supports real-time reminders, and the TV can also
automatically adjust the comfortable light source.
The smart TV features a front camera and
also supports AI gesture control. With the gesture control, users can perform
high-frequency operations such as pause and volume adjustment. Hisense U7 also
supports AI fitness function. Hisense says the high-definition camera can
identify and track the 22-point bone joints to help correct movements.
In terms of operation, Hisense U7 supports
voice + WIFI + infrared full-scenario AIoT control, voice control for over 5000
brand appliances. The company says it is the world’s first TV to support
one-click screen recording and sharing.
The smart TV comes in three screen sizes –
55-inch, 65-inch and 75-inch. As for the prices, the Hisense U7 55-inch is
priced at 7,699 yuan (US$ 1,086) and the 65-inch model goes for 11,999 yuan
(US$ 1,694). The price of the 75-inch version will be announced later.
