Xiaomi‘s latest performance report for the
first quarter of 2020 revealed among other things that the company’s TV brand
is ranked among the top 4 smart TV brands globally and the first in China. The
company’s rise to prominence, just like on its smartphone division, is mainly
hinged on the drive to provide amazing smart TVs at affordable pricing. The
company has now launched a new Mi TV 43″ model with the model number E43K. What
makes this new product interesting is the 1099 yuan (US$ 155) price tag slapped
on the new model.
Xiaomi presently has a couple of other
43-inch models including E43X, E43C, and E43A, all priced at 1199 yuan (US$ 169).
The new E43K model is 100 yuan cheaper and that is because the model doesn’t
have Bluetooth onboard. Since there is no Bluetooth connectivity, the new model
utilises the standard infrared remote control as against the Bluetooth remote which
the other 43-inch versions feature.
The new Mi TV E43K has a 43-inch
fullscreen display with a resolution of 1920×1080 pixels. The product utilises
a bezel-less design which gives an immersive viewing. This is made possible as
the screen uses a new generation of adhesives that ensure the screen is firmly
bonded to the structural component.
The Mi smart TV is equipped with a 64-bit
dual-core processor paired with 1GB of RAM and there is 8GBof internal storage.
The TV supports wireless projection, DTS decoding, and has a built-in PatchWall
artificial intelligence TV system. The PatchWall system not only provides
access to a large database of contents but also enables the user to view smart
home devices and receiving devices.
The TV also features WiFi connectivity
which enables the wireless projection allowing the TV to serve as a screen for
a projector even without an HDMI cable. The TV has a rich blend of interfaces
which allows it to be connected to computers, game consoles, external audio
equipment, etc.
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