Poco launched a Twitter poll yesterday
where fans could vote on the name of the brands’ first TWS arbuds. It wasn’t
really close, as one option was an overwhelming favorite - the name of the
so-called ‘hearables’ will be Poco Pop Buds.
Over 21,000 users on Twitter cast their
votes and Pop Buds was ahead with 42.4%, which is over 9,000 people.
Second-best was Poco Funkz with 27.9% or nearly 6,000 votes, Poco Move Buds was
third with 23.9% or about 5,100, and the least impressive name to the Poco fans
was the Klip Buds moniker - only 5.8% chose this option, which is around 1,200
people.
Having people select from a limited set of
names is both a blessing and a curse - the marketing team has better
preparation when it has given parameters and is also the safer way to go, but
the creativity of fans might bring out even better and more unique-looking
name, good or bad.
Speaking about the exact earphones, we
expect them to be the Mi Air Dots 2 SE with Poco’s logo over them. The price in
China is CNY 169, which translates to INR 1,799 or US$ 24/€ 21, and we have to wait
for an official unveiling to see if Poco will keep it so low.
