Sony unveiled the appallingly named Xperia
10 II mid-ranger back in February, at its online event that should have
happened at MWC - but then the conference got cancelled because of the COVID-19
shenanigans.
The company has since given guidance on
the phone's recommended retail price in the EU, and that is €370. But up until
now we didn't know how much it would cost in the UK when it eventually launches
there.
Thanks to an online retailer, this has
become clear. The Xperia 10 II is priced at £ 319.98 in the country. You can
pre-order one already, but keep in mind that
it will only ship on June 15. That's right, more than two months from now.
It's an interesting release strategy, this
- allowing for almost four months to pass from a device's announcement to its
availability. Pair that with the naming scheme, and Sony seems to be doubling
down on doing its own thing this year, nevermind what its competitors might be
up to. We'll have to see whether this whole thing pans out, of course.
