Today Samsung not only took the wraps off
its new S20 family and the Galaxy Z Flip, its second foldable smartphone, but
also took the time to introduce a couple of special editions. First off, we
have the previously leaked Galaxy Z Flip Thom Browne Edition. This version of
the foldable is created in collaboration with the iconic New York fashion brand
and its "bold, timeless style".
It features distinctive Thom Browne
signature brand colors on a pebble grey exterior, as well as a Thom Browne New
York logo on the back of the casing. What's more, you can complete the look
with custom designed Galaxy Buds+ and Galaxy Watch Active2.
The Galaxy Z Flip Thom Browne Edition
smartphone is "the first-of-its-kind to be encased in glass while still
having a matte look that is soft to the touch and effortless to hold".
Iconic blinds, which are apparently a reference to the mid-century office aesthetic
in the Thom Browne world, appear on screen every time the phone is turned on
and off. App icons are custom too, as are sound cues: a typewriter for the
keyboard, an analogue ringtone, a shoe tap on a marble floor, all of these
create a unique soundtrack. Of course you get a custom wallpaper too.
The Galaxy Z Flip Thom Browne Edition will
be available in limited quantities in select markets, with pre-orders starting
on February 14. The official launch will be in March, and pricing hasn't been
revealed yet - but do expect to pay a premium for this compared to the
already-not-cheap US$ 1,380 vanilla Z Flip.
Additionally, on stage at its Unpacked
event today Samsung also announced the Galaxy S20+ 5G Olympic Games Athlete
Edition, which, as its name implies, isn't going to go on sale. Instead,
Samsung will give these special edition devices to those partaking in the Tokyo
Olympic Games this year.
It's an S20+ in an exclusive Mirror Gold
finish, with the logo of the Olympic rings added on the back underneath
Samsung's. And of course this one should also come with exclusive custom
wallpapers, icons, and sounds too. Except mere mortals won't be able to touch
it, so it's just an exercise in exclusivity in the end.
