OnePlus has announced that it will be launching its
OnePlus TV next month in September. The company also announced that the TV will
first be announced in India. The announcement was made by founder and CEO Pete Lau on the
company's forum. Lau largely talked about the challenges involved in making a
television as well as what we can expect from it once it releases.
Lau explained that the reason the OnePlus TV will be
releasing first in India is because the company has great relations with the content
providers in the country. For OnePlus and for televisions in general, content
is the most important aspect and they wanted to focus on getting it right,
which is why they wanted to start off with a single country before moving on to
other markets.
As for other markets, Lau mentioned that they will
be bringing the OnePlus TV to North America, Europe and China at a later
unspecified date when they have strong content partners in those regions. As for the television(s) itself,
Lau said we can expect it to have great image and sound quality, a great design
that will sit well in your living room and offer class-leading smart TV
experience that will set the benchmark for future smart televisions. The
television(s) will be a high-end product but will have attractive pricing as we
have come to expect from the brand.
