In a recent development, LG Electronics announced
the start of sales of the world’s first 8K OLED TV (model 88Z9) with pre-orders
for the 88-inch set starting this week in South Korea. As per the company, it
will be available in North America and Europe in the third quarter of 2019.
The TV employs an advanced panel with over 33
million self-emitting pixels to deliver LG OLED TV’s next level picture
quality. According to the company claims images will be exceptionally sharp,
which is equivalent to 16 times the number of pixels in full HD and four times
that of UHD.
LG’s 8K OLED panel features second- generation α
(Alpha) 9 2nd-Gen 8K intelligent processor, that allows the chip to optimize
content by recognizing source quality and implementing the best algorithm
guaranteeing stunningly real images. The processor also analyzes ambient
conditions to achieve the perfect level of screen brightness.
The processor boasts enhanced processing
capabilities with effective 8K upscaling and improved noise reduction to
6-steps from 4-steps in the 4K version. On the other hand, the sound quality is
boosted by an intelligent algorithm that can up-mix two-channel audio to
deliver convincing virtual 5.1 surround sound. Furthermore, users can adjust
the sound to suit viewing conditions or let the TV set the best sound levels
based on the environment.
The TV supports HDMI 2.1, allowing viewers to enjoy
8K content at a fast 60 frames per second. The TV also supports automatic low
latency mode (ALLM), variable refresh rate (VRR) and enhanced audio return
channel (eARC). In some markets, the LG 8K OLED TV will offer built-in versions
of both the Google Assistant and Amazon Alexa as well.
The LG 8K LED TV is priced at 50 million won
(US$ 42,000) and will go on sale in July in Korea.
