Fitbit has launched
new products; the Fitbit Versa Lite Edition, Fitbit Inspire HR and Fitbit
Inspire in India and Fitbit Ace 2 will be available soon. The company says that
these are designed to prioritize health and fitness and make it more accessible
to consumers across the globe. Fitbit also mentioned it would soon launch a
major redesign to the Fitbit app so users can further personalize their
dashboard, better understand their data, discover new content and more.
The Fitbit Versa
Lite Edition is built on the success of the Fitbit Versa. It is an everyday
smartwatch with core features including automatic activity, PurePulse 24/7
heart rate and Sleep Stages tracking, 15+ goal-based exercise modes, connected
GPS, smartphone notifications, apps, 4+ day battery life and relative SpO2
sensor, which can estimate changes in blood oxygen levels and help track new
health indicators about health, such as sleep apnea.
It features a
simple one-button, lightweight swim-proof design. Fitbit says that Versa Lite
Edition is the company’s most affordable smartwatch yet, for users who want a
versatile, and easy-to-use device with core features. Up next is the Fitbit
Inspire HR which is the company’s latest 24/7 heart rate tracking device. It
packs all-day automatic activity, exercise and Sleep Stages tracking, with 15+
goal-based exercise modes, connected GPS, and Relax guided breathing. The
Fitbit Inspire HR is a much-lower easy-to-use tracker.
It has the
essential health and fitness features, including automatic activity, exercise,
and sleep tracking, goal celebrations, Reminders to Move and timer and
stopwatch apps to help users stay on track. Both products have a new modern,
comfortable and swim-proof design with a touchscreen display, smartphone
notifications, and up to 5 days of battery life for day to night wear.
Lastly, Fitbit Ace
2 is aimed at helping kids aged 6+ learn healthy habits at an early age and
encourage them to spend more active time with family and friends. Ace 2 packs a
new swimproof design with a bumper to protect the screen during kid-related
activities. Ace 2 packs a new animated clock faces, motivating challenges to
keep kids moving, and colorful avatars and cover photos to personalize their
profiles within the Fitbit app. Additionally, parents must create a Fitbit family
account in order to set up Ace 2 with their child’s account which helps them
stay on top of their kids’ activities.
As for the update
to the app, this will give users more ways to personalize their health journey
on Fitbit. The new design will make it easier to view and understand their
health and fitness stats, log data, discover new content, see their progress in
Challenges, and better connect with Fitbit’s large global health and fitness
social community.
The update also
adds Fitbit Focus, a new section found at the top of the dashboard that
delivers relevant insights, messages and tips to keep users engaged, informed
and motivated. Fitbit is also launching a Rewards beta program to test new ways
to motivate and engage users to reach their health and fitness goals.
Designed to
encourage users to achieve and maintain an active and healthy lifestyle and
incentivize them with meaningful rewards, the beta will allow users to earn
points for everyday activities like steps, sleep and active minutes that upon
reaching their goals, can be redeemed for discounts on Fitbit products and
rewards from partners, including adidas, Blue Apron and Deezer. Additionally,
the Fitbit Community Feed is expanding this month to more than 80 new markets
in nine languages to users across Asia, Europe, and Latin America.
Pricing and
availability:
- Fitbit Versa Lite Edition smartwatch is priced at Rs. 15,999 and it comes in white, lilac, mulberry, and marina blue colors
- Fitbit Inspire HR is priced at Rs. 8,999 and it comes in black, lilac and two-tone black and white colors.
- Fitbit Inspire costs Rs. 6,999 and comes in black and sangria colors.
All these are
available across Amazon, Flipkart, Reliance Digital, Croma, Helios, and other
stores offline and the Fitbit Ace 2 will be available soon for Rs. 6,999.
