Samsung Electronics has announced its latest
lifestyle TVs, The Frame, and The Serif TV. The company will showcase the
latest offerings at CES 2019. The Frame’s Art Mode displays digital pieces of
artwork when not in use, including paintings and pictures, to turn an everyday
living space into an art gallery.
In addition, The Frame’s Luminance Sensor adjusts
colors on-screen to fit the ambient brightness of the room, delivering the
optimal settings to display artwork on screen. The latest Frame features the
pristine picture quality of QLED, which offers deeper contrasts, deeper and
darker blacks, and 100% color volume. The Frame also features Bixby, Samsung’s
AI-powered voice control platform, transforming it into a truly Smart TV.
Users can control the TV and access streaming
platforms through simple voice commands giving users an enhanced content
experience. The 2019 Serif TV comes with cutting-edge QLED technology to
deliver improved picture quality. Ambient Mode provides information such as
news headlines and weather updates, the ability to display imagery when the TV
is turned off. The Serif TV was sold almost exclusively in furniture shops and
department stores, but it will be available for purchase in consumer electronics
retailers in 2019.