Goldman Sachs released an investment research report
today, maintaining Apple’s stock “neutral” rating, raising the target price
from US$ 200 to US$ 240, a few days before Apple’s annual iPhone event. Apple will hold a new autumn
product launch on September 12. Goldman Sachs expects Apple to release three
new iPhones, the 6.1-inch iPhone 9 with LCD screen, the 5.8-inch Phone XS and
the 6.5-inch iPhone XS Plus based on OLED screens.
This is exactly the same as the previous reports of
the media, although the specific names of the three new phones are still open
to question. Goldman Sachs said that for the iPhone 9, the price of 699 US dollars
is unlikely. Goldman Sachs believes that the price of this phone is more
reasonable from US$ 800 to US$ 849.
It has been previously reported that the 6.1-inch
model may be priced at US$ 699. Goldman Sachs said Apple is unlikely to adopt a
lower pricing model given that the current iPhone X market demand exceeds
expectations this summer.
Goldman Sachs also said that the pricing of the XS+
model will largely affect the average selling price of the new iPhones, which
will ultimately affect Apple’s profits. It is worth to mention that the
6.1-inch model SIM card slot shows that it supports Dual-SIM card, but a new
report says that this version will be exclusive to China.
