More evidence is emerging which indicates that Meizu
is planning to rename its Blue Charm division to mBlu. The latest piece of
evidence is the picture of a Meizu earphone having the word mBlu inscribed on
it. Our focus isn’t on the sleek design of the wired headphone, Meizu is known
for great headsets but is no the name inscribed on the earpiece.
Meizu had reorganised the company into three
divisions, Meizu, Blue Charm and Flyme divisions. The Meizu division oversees
the flagship smartphones while the Blue Charm division handles mid-range and
budget models and the Flyme division handles the software aspect. However, not
long after the reorganisation, words filtered out that Charm Blue would soon be
renamed. We had also seen a Meizu bezel-less smartphone named mBlu Zero. Meizu
recently renamed its Charm Blue website as mBlu.com. So, this joins the trail
of evidence gravitating towards a new, renamed mBlu brand.
We have also seen a new set of logos which suggest
the company is experimenting with a new logo for the rebranded Blue Charm.
There is no definite logo just yet. The company could unveil the rebranded name
and logo this December as the Charm Blue brand clocks three years on December
18. Meizu could roll out the drums to unveil the new rebranded Charm Bue
division with new products on that date. Data shows the Meizu Blue Charm brand
has been a successful one with up to 45 million units of the Blue Charm
smartphones shipped so far. The Blue Charm Note series has also seen up to 20
million shipments during this period. From all indications, the new mBlu brand
will also include all other accessories like headphones manufactured by Meizu.
However, we are yet to see an invitation to any event from Meizu.
