Amazon has launched a new variant of the Echo in
collaboration with Red. This Product Red version dons the familiar bright red
shell to differentiate itself from the other colors in the range. For every
purchase of this Product Red version, Amazon will donate $10 to support Red's
fight against AIDS.
Product Red is an initiative by Red to collaborate
with brands to help support the fight against AIDS and bring it to more
people's attention. Over the years, Red has worked with many brands, one of the
most notable example being Apple - that partnership going for eleven years now.
