Microsoft HoloLens, the company’s holographic,
augmented reality headset is an incredible piece of tech hardware. Showcased
for the first time at a Windows 10 event at the beginning of 2015, the US$ 3000
mixed reality headset is still under development and a consumer version is yet
to come.
But, Rémy Martin, one of the world’s biggest cognac producers, has
teamed up with Europe’s leading HoloLens development studio named Kazendi to
come with an innovative way consumer brand experience. The ‘rooted in exception
experience’ made its world première in Los Angeles, on June 15, and will be
soon rolled out to stores and events worldwide.
Accompanied by the voice of Baptiste Loiseau, the
Cellar Master of the House, the client is invited to approach a three
dimensional table with topographical design on which the HoloLens are showing
holographic elements of Cognac Grande Champagne and Cognac Petite Champagne
vineyards.
“To us, Mixed Reality is an amazing opportunity for storytelling.
How better could we engage our clients and reveal our roots? Our chalk? Our
exception? Than by quite literally raising it out of the ground, for our
clients to see, and be convinced about Rémy Martin thanks to the breath-taking
HoloLens technology?” explained Augustin Depardon, Rémy Martin Global.
