8848, that’s the name of this upmarket Chinese phone
maker who believes customers are willing to spend cost to US$ 2000 for its latest
Android smartphone.
Since the very early days of the Chinese phone
market, there has always been a few boutique brands that have offered the
discerning Chinese customer a VIP option. For those customers who find an
iPhone, flagship Samsung or the latest Vivo device too pedestrian these VIP
brands tend have created phones using top end materials and unique styling to
stand out from the crowd.
8848 is one of these brands, and their latest phone,
the M4 is set to launch in Chinese stores tomorrow (28th August), and just like
all those other phones, the M4 has an astronomical price tag. For a cool 12,999
Yuan, that’s around US$ 1955 at today’s exchange rate, the 8848 M4 is a Titanium
flagship phone that only the rich are likely to be attracted to.
Like similar high-end phones, 8848 has used very
flashy materials to build the M4 and so we see a Titanium case with gold
detailing and other ‘elements’ which we believe are some sort of cut glass.
Also like other chic phones of a similar nature, the hardware isn’t quite up to
the asking price.
While the M4 does come with 6GB RAM and 128GB
memory, the processor is an unnamed 2.0Ghz processor which is likely from
Mediatek. The phone also has a 5.15-inch 1920 x 1080 display, 23 mega-pixel
rear camera and front 13 mega-pixel sensor. It’s highly unlikely that 8848 will
release the M4 outside of China.
