In January Asus was planning to launch its new
Zenfone 4 series in May. Yet the Taiwanese company is now having a change of
plans and is postponing the release to the end of July because of “design
overhaul and efficiency upgrades”.
Jerry Shen, Asus CEO, said the Zenfone 4 smartphones
would arrive in Q3 2017 with competitive prices, aiming to turn around the
money-losing phone business of the company. Preliminary financial results show
Asus is struggling with operating loss but will swing back to profitability by
the end of 2017.
The upcoming Zenfone 4 series will have a flagship
phone with 5.5” display and a NT$ 15,000 (US$ 500) price tag. This device
will be the first of many to enrich the product line. Shen also revealed that
MWC 2018 is going to be the place where Asus will unveil its first Zenfone 5
device.
Asus is currently launching a device, announced 6
months ago at CES in Las Vegas. The Zenfone AR will hit Taiwanese market on
June 14 and will cost whopping NT$ 25,000/US$ 830.
