Micromax subsidiary Yu Televentures has now
announced that it is launching the Yureka Black in the country soon. This comes
soon after reports of Micromax shutting down Yu Televentures started doing the
rounds.
Yu has tweeted a teaser image, confirming an
imminent launch. Whether this is a brand new smartphone launch, or just a Black
colour variant of its 2014 Yu Yureka, that remains to be seen. Yu Mobiles has refrained from
giving any further details on the subject, apart from the fact that the 'Yureka
Black' will be launching soon. The teaser image also has a faint snapshot of
the back of the smartphone, and it shows antenna bands on the top chin, with
the camera and flash placed in the top-centre. The back of the device looks
starkly different from the Yureka launched back in 2014, so this looks like a
new variant, with better design and specifications, just like the Yureka Note,
Yureka Plus, and Yureka S.
So far, Yu has launched nine smartphones in two
years, and the last two phones Yureka S and Yunique Plus were launched in
August 2016. A separate sketchy report from TeleAnalysis suggests that Micromax
is shutting down 'Yu Mobiles' citing reasons like 'the parent company,
Micromax, has failed to find any differentiating value for YU Mobiles'.
In any case, Micromax looks like it's not yet done
with the Yu brand for now. The company is gearing up for a new smartphone
launch, and if tradition is to hold any testimony, bit by bit details will be
divulged as time progresses.
