HTC's new U Ultra and U Play smartphones were
unveiled last month, but at that point the company had only detailed a March
release date. The Taiwanese company has finally announced pricing of the HTC U
Ultra and the HTC U Play in the UK market.
Both the phones are now available via the company's
official online store as well as third-party retailers. The HTC U Ultra has
been priced starting GBP 649 while the HTC U Play has been
priced starting GBP 399. The Taiwanese company clearly
mentions that the HTC U Ultra and HTC U Play start shipping from March 1. Both
HTC U Ultra and U Play are also available via third-party online retailers in
the UK including Carphone Warehouse, Clove, and Unlocked Mobiles, where in some
cases the smartphones are available at lower prices.
The biggest highlight of the new smartphones is the
new Sense Companion, which is an AI-based system that learns the user's daily
patterns to provide usage recommendations. Some of the other notable features
of the smartphones are the HTC USonic earphones, which analyses the shape of
the user's inner ears with a "sonar-like pulse"; 16-megapixel front
camera with UltraPixel mode, and "liquid surface" curved glass
construction. The smartphones will run on Android 7.0 Nougat with the HTC's
Sense UI customisation on top. Another highlight of the U Ultra smartphone is
the Dual Display, which is a secondary display.
The HTC U Ultra features 5.7-inch
Super LCD display bears a QHD (1440x2560 pixels) resolution while secondary
2-inch display bears a 1040x160 pixels resolution. It will be made available in
two inbuilt storage variants - 64GB and 128GB. It is powered by a 2.15 GHz
quad-core Qualcomm Snapdragon 821 SoC with 4GB of RAM. The smartphone sports a
12-UltraPixel rear camera and 16-megapixel front camera with an UltraPixel
mode. It is backed by a 3,000 mAh battery with Quick Charge 3.0.
The HTC U Play, on the other hand, features 5.2-inch
full-HD display and will be available in 3GB RAM/ 32GB storage and 4GB RAM/
64GB storage variants. It is powered by an octa-core MediaTek Helio P10 SoC and
sports a 16-megapixel rear camera. Much like U Ultra, the U Play also packs a
16-megapixel sensor with an UltraPixel mode. Other specifications include
2,500 mAh battery.
