Polaroid celebrates its 80th anniversary in 2017 and
is marking the occasion with a new camera that blends "nostalgia with
modern design and functionality".
The Pop's sleek design features a black camera body
and an iconic red shutter button, with or without a color accent. With its
modern technology, the Polaroid Pop builds on the success of the brand's Snap
and Snap Touch and, like those cameras, features an integrated printer that
uses Zink Zero Ink Printing Technology.
However, it prints photos in the classic
3x4" format. The resulting full-color photo is surrounded by a border,
creating a 3.5x4.25 print. The Pop otherwise includes many features of a
typical digital camera: a 3.97-inch touchscreen LCD frames shots and displays
the camera's menu, while other features include a 20-megapixel sensor, dual LED
flash, and 1080p full HD video recording.
Three color modes are available: black-and-white,
color and vintage sepia, in keeping with the nostalgic feel. The camera can
also connect to a mobile device via wifi or Bluetooth to serve as an instant
photo printer, while an app offers access to filters, stickers, effects and
controls.
The Polaroid Pop is expected to be available toward
the end of 2017. Pricing information is not yet available.
